Part 1: “Is Your ERP Ready for the Age of Personalization?”


As a third-generation, family-owned maker of very high-end bed and bath linens, Matouk wanted to stay in Fall River, MA, their home for 90 years. But with their industry rapidly moving offshore to lower their costs, they wondered how they could stay and not just compete, but grow.

Watch this video, the first of three, to discover why Matouk turned to Rootstock for an ERP solution that would enable them to achieve their goals. You’ll get a candid look at: 

  • The business pains that convinced Matouk to replace their existing, largely manual, ERP system
  • The benefits Matouk realized when they unified their CRM and ERP on the Salesforce platform
  • How the use of data in their unified system is helping Matouk drive more efficient personalized manufacturing and deliver highly personalized service 
The Matouk success story is a fascinating demonstration of what you can accomplish when you’re prepared to embrace the Age of Personalization.